There is a reason why the Volvo after so many efforts hasn’t been doing much sales since the mid-90s. Most other cars have all the necessary safety features and that’s what has always been the selling point of the Volvos.
The present day BMWs are much better built than the Volvos and that’s what Volvo was all about in the 70s, 80s and most of 90s. Even to this day they claim that their cars have some of the best build quality which is far off from the truth. The Volvos aren’t that well-built anymore and you may have a look at any of their crash tests and compare it to a BMW crash test.
Audi and Jaguar, the two brands that have no USP of their own, struggled for most of their career have now found market in almost every part of the world and Volvo, one of the most legendary car makes ever is struggling though.
Undoubtedly, Volvo has been making some of the best looking cars for about last 15 years, but boy, are these cars boring to drive.
All their modern car features are so gimmicky and annoying. It is inevitable that until and unless they start producing driving friendly and more luxurious cars instead of these gimmicky ones, they will one day have to shut down and that day is not far away.